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Enhanced reporting for numerical custom variables
Whichever web analytics tool you are using, you can only capture so much information within the page name, standard variables, ecommerce code, etc. For everything else, you need to use custom...
View ArticleTracking Repeat Customers in Google Analytics
Justin Cutroni has just written an excellent post on five Google Analytics custom variables that ecommerce companies should definitely use. Actually the principles behind these variables apply to all...
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Google Analytics Page Level Custom Variables
Google Analytics custom variables have been around for nearly two years now and while I find myself including them in implementations, I have not reviewed the results in detail. But opportunities...
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